Brands
Create a brand per business or client, switch between them and set their time zone and daily limit.
A brand is a business, a client or a project. Each brand has its own accounts, calendar, inbox and bio pages. Agencies create one brand per client.
Create a brand
- In the side bar, below the list of Brands, press New brand.
- Write the Name and choose a Colour and the Time zone.
- Press Create brand. You go straight to its channels to connect its accounts. See Connect your social accounts.
Only the workspace's owners can create brands and change their name, colour, time zone and daily limit. Editors see those settings without being able to change them, but they can adjust the AI writing style.
Switch brands
Press a brand in the Brands list in the side bar. You stay in the same section (calendar, inbox, analytics…), but with that brand's data. Below the chosen brand you see its connected accounts; a red dot next to an account means it has an error.
Brand settings
With the brand chosen, open Settings in the side bar. In the Brand card you can change:
- Name and Colour. The colour identifies the brand in the side bar and is used for the buttons of its new bio pages.
- Time zone. The brand's post times are in this zone. Pick it from the list.
- Max posts per channel per day: No limit, 1, 2 or 3. If an account already has that many posts scheduled or published on a day, Coolposts won't schedule another one that day and asks you to pick another. Posts made outside Coolposts count too.
Press Save to apply the changes.
How many brands your plan includes
- Free: 1 brand.
- Starter: 5 or 10 brands, depending on the option you choose.
- Pro: 15, 25 or 50 brands, depending on the option you choose.
- Custom: more than 50 brands. Write to us.
If you already have all the brands your plan includes, the New brand window tells you and offers to change your plan.
Updated October 7, 2026